How to Create a Successful Sponsored Ad (25 Tips for Creating Successful Facebook Ads)

 How to Create a Successful Sponsored Ad (25 Tips for Creating Successful Facebook Ads)

Today, Facebook advertising is a very important part of any digital marketing plan for any product or service. This is why many people are looking for any advice to create a successful Facebook Ad . Facebook Ads has also become a business for many young people as they carry out many advertising campaigns for business owners and companies to help them generate profits.     

How to Create a Successful Sponsored Ad (25 Tips for Creating Successful Facebook Ads)

Are you one of those who are looking for the best tips to create a sponsored advertisement for your company or project on Facebook.  

Or you are someone who is looking to improve your skills in internet marketing in order to be able to work in this field, especially since the field of advertising on Facebook is a very good source of profit in the field of free business.  

So, in this guide, you will find 25 practical and easy-to-implement tips for creating a successful Facebook ad campaign that will help you achieve great results for your paid advertising campaigns in the fastest time and at the lowest cost.  

After learning how to design an ad, you need to know how to create a successful grant ad . Today we bring you 25 tips to help you create your own Facebook marketing plan.  

Advertising on Facebook has become one of the most popular advertising methods.


Because it works so well...

do you know

Human interest decreases by 88% each year. Eighteen years ago, the average person's attention span fell from 12 seconds to 8 seconds.

So, in order to get your message across to the desired audience for your digital ad set , you must provide a strong brand name with a strong promise.  

There is no fixed set of rules for running advertising campaigns . But reaching an audience requires proper research. 

This guide will cover:

  • Facebook ad image structure and placement diversity
  • Basic concepts for creating effective Facebook ad images
  • How to avoid creating images that will not be approved
  • 25 expert tips to help you take your Facebook ad photos to a whole new level
  • Plus... examples of what other advertisers have done right and wrong

Before we get to these tips, let's take a look at Facebook ad structure to make sure we're all on the same page.  

  • Let's outline some simple steps to create an effective advertisement.

How to Create a Successful Sponsored Ad: Facebook Ad Structure

Depending on the position (where your ad is shown), your ad will have at least 2 of the following 5 characteristics:

  • Social Information - Users can see if their friends have interacted with your ad/business.
  • Company Name - Your company name is always displayed prominently.
  • Text - An interesting and (hopefully) informative copy that tells users about your ad.
  • Media - Very attractive and engaging graphics that can keep users interested in your ad.
  • Call to Action (Optional) - A customizable button that encourages people to click on your ad.

Now that we understand the structure of a typical Facebook ad , let's look at the essential characteristics of an effective Facebook ad image.    

Steps on how to create a successful sponsored Facebook ad 

1. Visual effects that cannot be ignored

Visuals grab our attention as we scroll through our news feed. Connecting with people on Facebook means making eye contact and doing it quickly.

Facebook prefers visual content over written content because time has proven that visuals are what users want to see. Plus, visuals are easier to remember and share.

  • Ads grab your attention with bright complementary colors and eye-catching product placement.

2. Fit is key

In any successful Facebook ad , you will find that the visuals are closely related to your product or service.  

Your ads and graphics must be relevant to the audience viewing them. If your ad doesn't resonate with viewers, they are unlikely to view your ad again, let alone interact with it. Irrelevant ads are a complete waste of your time and money.

3. Don't forget to display clear values

Tell your audience why they should interact with your ad. What value will they get and what makes your offer better than others? Your value proposition is the "why" behind the requested action.

4. Ask questions

Include a clear and relevant CTA (call to action) in each ad to motivate your audience.

If you don't tell them to act, you can't blame them for not acting.

Be sure to state it clearly and directly, and if possible, convey a sense of urgency with words like "shop now" or "shop today and save 25% off."

In fact, according to  Sprout Social :

Next time you create a Facebook ad , think twice and don't skip the call-to-action!  

Now, more tips!

How to Create Successful Sponsored Ads (25 Tips for Creating Successful Facebook Ads)
 from the Experts to Create Your Facebook Ad Image

1. Show people who use your product

Your ad should look like it belongs in someone's news feed. If your audience is used to seeing updates from friends and family, make sure your ad doesn't alienate them before they've had a chance to see what you have to offer.

Show people who use your product, not just your product itself.

2. Create different Facebook ad images for different people

If you haven't created a buyer persona, start here. If you do, be sure to create separate Facebook ad images for each different persona.  

People help you understand exactly who you want to reach and how to do it most effectively.

3. Use targeting to narrow your audience

This may sound out of place when talking about images, but listen: you've set a clear goal for your audience (or at least you should).

Now it's time to create perfect images for this goal. There is no one-size-fits-all approach to advertising on Facebook. 

Custom Goals require a custom Facebook ad image . 

4. Use facial images

Facebook will tell you that ads with faces get more engagement.

This also applies to Instagram and just about everywhere we post pictures.

We seem to be more connected to advertising when we can see people's faces.

This is where most of us look when we first meet someone, and it helps us connect with them instantly. It does the same for Facebook ad images . 

5. Urgency

In general, people tend to hate wasting time... even if they spend it all day.

This innate aversion to loss helps us take advantage of the opportunities around us, but it can also make us uncomfortable when we lose each other.

Setting deadlines for your shows and even including "limited time offers" can help those on the sidelines make up their minds.

6. Keep your Facebook ad graphics text balanced

Facebook used to recommend that advertisers include less than 20% text overlays on their photos. Their updated advice suggests not using text overlays at all, or using as little as possible to get your point across.

While some advertisers don't need a text overlay to attract their audience, many find it best to include at least a short message.

We recommend including a small amount of text and using Facebook's own tools to test whether your photo will be approved, approved or rejected.

Simply upload your final media file and Facebook will give you the approval level based on their guidelines.

7. Make your message the focal point

If there's a particularly important part of your image that conveys your message (and it should), be sure to crop tightly around that part of the image to make sure your audience sees it.

Ask yourself, "Without reading any copy, can you understand what this image is promoting?"

For example, the image below is a nice ad for Hootsuite , but it doesn't convey the message behind the ad very well.  

8. Include social proof

Social proof means using real-world testimonials, and including them in your ads can be very powerful. Use carefully crafted customer testimonials (pulled from blog post comments, reviews, tweets, and Facebook posts) to create unique, engaging ads that show what people in the real world think about your products.

9. Use only high-resolution images

There is nothing worse than a low quality image in an advertisement. That's why it's important to use the highest quality images possible to help your ad look its best.

10. The simpler the better

Think about how quickly people scroll through their feeds. Now think about how long it will take you to get your message across. The simpler the images, the faster you can get your point across. Don't miss out on great opportunities by making your audience think more about your image.

This MOZ announcement means a lot to most people. It can be very quirky to effectively attract attention, but try to keep your image simple and your marketing message clear.

11. Advertising images on Facebook must identify interests

Remember the basics of effective Facebook advertising mentioned above?

This is a very important point, and it also applies to photos. Since your image is the first thing your audience sees, you must express your interest quickly and clearly.

12. Keep copy and graphics consistent

This is a problem we see all the time. You 'd be surprised how many Facebook ad images have nothing to do with their copy, and vice versa. You're trying to craft a cohesive ad that will influence your audience to take action, so make sure there isn't any disconnect between what they see and what they read.  

13. One call-to-action per ad

This may sound confusing, but let's get back to the basics above. The call-to-action is mandatory, but having multiple calls-to-action in one ad can be confusing.

Don't offer free e-book downloads and ask your audience to "buy it now". Choose the right CTA when creating your ad as well.

14. People love free gifts

Most of us demand heed the word "free" in any type of advertisement.

We love the idea of ​​something for nothing, so use it in as many of your ad images as possible. Don't worry about giving away your product for free!

Something as simple as a free download, free consultation, or free shipping could be enough to dramatically increase your ad engagement rate.

15. Use easy-to-understand text overlays

We mentioned keeping it simple above, but let's take it a step further. While you want your images to clearly convey your marketing message, text overlays should do the same.

16. Use numbers

 People tend to focus on the numbers in the ad to help them understand their value faster. Be sure to use any numbers that help support the usefulness of the ad, eg: "2 vs 1" or “20% off!”.


17. Use success tests

 When creating ad  creative, make sure you know your competitors are good at wanting to avoid something. Try “passing the test.” Examine your feed to see which ads make you want to stop and watch. Write down your reasons for visiting each of them, and try to replicate their success in your photos. 

18. Test different versions

The copy in your ad can ruin a bright Facebook ad. Make sure your copy resonates with your audience by testing multiple versions before changing images. This is especially true for text overlays, because that's the copy people interact with first. Try Run multiple formats at once (A/B testing or split testing) and put your budget behind the most successful.

19. Try using multiple images

 In some cases, using multiple images can improve your ad performance . This is especially true for Facebook e-commerce ads , where multiple products can be cleverly combined to create an effective Facebook ad image.    

20. Marketing messages are instantly recognizable

While a prominent image may attract attention, an effective ad  image must convey your marketing message right away. There shouldn't be any time between when someone pays attention and when they understand what your ad has to offer.  

21. Use complementary/contrasting colors

When creating Facebook ads, try using complementary or contrasting colors to grab attention.

 Try using two or three complementary colors to help your ad stand out. You may also want to use high contrast colors to surprise people when they see your ad. Remember, the goal is to get someone's attention. However, once you get it, you will only have a short time to get your marketing message across.

Make the most of eye-catching color with exciting images, text overlays, and copy

22. Just two lines

Too many fonts can feel overwhelming, confusing, and difficult to read at a glance.

 People tend to avoid things that make them feel uncomfortable, even if they can't pinpoint exactly what makes them feel that way. Stick to a single font or add complementary bylines.

23. Appeal to rational and emotional judgments

 Most of us make decisions with a relatively balanced mix of rational and emotional judgment. However, your Facebook ad image needs to be attractive to both parties in order to be most effective. Let's look at an example.

An ad for an e-commerce shoe store might claim that "endless summer styles with the best looks for any occasion" To attract the feelings of the audience, with the inclusion of "add quality and price to make you a shopping expert" "To attract the rational side of the audience.  

24. Use color psychology

Most top designers understand the physiological stimulation that each color creates.

 When we see different colors, they create specific sensations. Also, certain groups of people tend to value certain colors. Engage your audience in greater depth with the color they love to see.

Although it's not a foolproof plan, the concept is backed by plenty of research and is worth testing out in your photos.

25. Website graphics

 This tip is especially useful for local businesses. When people see places they know in the form of a Facebook ad , they are more likely to connect with them. Showcase your area with your local ads and help people get noticed for your local business. Location photos are also useful when shipping products for travel or destination.  

In short .

This list is the result of over 6 years of experience, countless hours of testing, and hundreds of thousands of dollars in ad spend.

 Thanks to these tips, I have the support of most Facebook advertisers. Don't waste your time on Facebook ads that don't work. Instead, get started now and apply what you learned today to your ads.  

Keep in mind that although this list is based on expert analysis from real Facebook advertising professionals, there is no one-size-fits-all guide.

Take what you learned here and test it out for yourself to see what works best for your audience.

You should still strive to get the most out of your Facebook ad images , and we've just redirected the testing and learning process to help you achieve real success at a faster pace.  

We hope your Facebook event was a success!

common problem

  • What makes advertising effective or ineffective?

Advertising is only effective when consumers take an action

Conventional advertising wisdom says you need to get your ad 3 times in front of consumers to get the best response rate because even someone interested in your product or service may not necessarily see your ad the first time they take action on the ad.

  • What reduces the credibility of the site?

 Honestly, ads can make your website look less credible. Since it only takes 50 milliseconds for a user to see for the first time about a particular site, you don't want them to see these ads, at least on your site's homepage.

  • Do we believe ads?

 Earning customer trust is the advertiser's ultimate goal and hallmark of a successful campaign - but it's not easy. Trust in online advertising is on the rise, as is trust in TV, radio, film, and research ads.

  • Do consumers like advertising?

 Consumers also love the ads from the brands they've used; 51% of respondents said that an ad would be prominent and interesting if it was from a brand they knew and trusted. Consumers are more attracted to advertisements from brands they trust because they feel a stronger attachment to the advertised product.

  • How to make a successful sponsorship advertisement on Facebook?

By following the above 25 tips, you will be able to design and create effective Facebook Ads.

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