How to Create a Sales Plan (All the Information You'll Need)

 How to Create a Sales Plan (All the Tools and Information You'll Need)

Create a sales plan  There is a famous saying that says: " Sales are no longer just buying and selling as before, but building a close relationship between buyer and seller."  

If you are a project owner or working on a project, the first thing you will encounter after starting or in the middle of the project; You will need to increase sales and of course know how to plan for sales .   

How to Create a Sales Plan (All the Tools and Information You'll Need)

That's because making sales isn't a random process, and it doesn't just depend on luck, but like everything else in the branding world - it requires a plan.    

Regardless of your exact position in sales management , whether you're a beginner, an expert, or a marketer looking to expand your marketing skills, understanding the mechanics of how to create a sales plan is your shortcut to determining how to create a sales plan and why you'll take any steps in your project or your company's project.  

What is the sales plan?

A sales plan  is a detailed account of your brand goals and long-term plans, an accurate description of your target audience and any anticipated obstacles along the way.  

You can think of it like any traditional project management plan, except that in the sales plan , you focus on strategies for attracting and driving a percentage of the sales in your project.  

If the business plan specifies its goals, the sales plan describes exactly how you will achieve those goals.  

A sales plan usually includes detailed data and information on defining the project's target audience, profit goals, and building the company's internal and external teams, as well as the strategies and resources needed to achieve these goals.  

  • High Selling Plan Action Elements

Just as any business plan contains operational elements that will ensure its success, a sales plan is not much different. To learn how to develop an effective sales plan, you must make sure of the following:  

  1. Clarify your company goals to the sales team.
  2. Provide strategic direction to the team's workflow.
  3. Accurately assign roles and responsibilities to teams and their management members.
  4. Monitor their performance in achieving previously provided company goals.

Steps to develop a sales plan

Before we begin, you should note an important point that developing a sales plan does not mean just filling out ready-made forms and documents, and taking some steps here and there to boost sales in a farewell or theoretical manner.  

The purpose of knowing how to develop a sales plan is to understand the strengths and weaknesses of the company and its sales activities; In order to get the results you want.

  • This process includes the following steps:

1) Collect sales information and data from previous years, from the most recent to the oldest, and identify the most popular waves in the field of sales for the target market.   

2) Set the goals behind the sales, against which the revenue goals and the overall success of your company can be measured.

3) Define the metrics that determine success.

4) Evaluate your current situation, including the weaknesses that are holding you back, and the strengths that you can focus on to improve your performance.

5) Try to monitor and anticipate any changes in popular gifts and trends related to increasing sales in your target market based on past and current data.  

6) Identify any gaps in performance or company structure that you must fill that may stand in the way of achieving your goals.

7) Think of new initiatives and ideas to take advantage of the opportunities available for your project.

8) Engage stakeholders from other departments whose input could have a significant impact on improving sales performance , such as marketing or product/service development.  

When you're faced with all this, we should note that developing a sales plan shouldn't immediately end with a paper template to live with forever. In fact, you will need to repeat this process every year to maintain the most efficient sales performance in your business.  

What does a sales plan template include?

Whether you write it yourself or use a ready-made template, the way to make a sales plan is the same, and the steps and sections are the same. Your task now is to understand the key operational components of the sales plan you are developing; Make sure you don't ignore one aspect of it.  

  • The sales plan includes the following sections:

1) Target Audience: This is the category of consumers that your company wants to serve with its services and products.

2) Revenue target: The amount of revenue your team seeks to generate per period. Whether it is quarterly, monthly, every 90 days, etc.

3) Tactics and Tactics: The steps your team takes to achieve the revenue goals you set earlier.

4) Prices and promotions: To record the prices of the services and products you offer, as well as any promotions that may attract customers in the future, such as competitions, advertisements, marketing campaigns, and so on.

5) Progress and line officials: Determine the key dates for delivering the results proposed in the plan, and who needs to deliver them.

6) Team Building: Identify and name team members, and their respective roles and responsibilities.

7) Resources: The tools, resources, and software your team uses to achieve revenue goals, from communication and scheduling programs to skills-enhancing training.

8) Market condition: Determine the market situation and target areas, as well as the size of competition and customer needs.

How to make a sales plan

How to Create a Sales Plan (All the Tools and Information You'll Need)

Now that you understand the operational and dynamic components of a sales plan , it's time to learn how to develop a superior, detailed sales plan to maximize your business's revenue and stay on track.  

  • 1) Mission and background

Start your sales plan  by defining in detail the mission and vision of your company and project. Then go ahead and write a short introduction about why it was created and the goals behind it.

This will give you and the rest of your team background and reference material that you can refer to for more details in the future.

  • 2) The team

Detail all team members involved and their roles in completing the sale. This will allow you to set tasks and distribute them logically and moderately, thereby measuring results.

If you want to add others from other teams and specialties from within or outside the company/team, be sure to indicate their exact number, their job description, and when (or at what stage) you intend to include them in the team.

  • 3) Target market

Whether you are creating a sales plan for the first time or the hundredth time, identifying your target market should always be your top priority.

The Guide to a Successful Sales Plan begins  by detailing what a prospect looks like, their interests, their attributes, and even their struggles and challenges.

Know that your target market may have several different consumer reviews of different products or even the same product.

For example, a children's toy company has several target groups: for example, mothers who have their own preferences, interests, and challenges, or day care center workers, which is another group with other preferences, interests, and challenges, etc.. But what brings these The parts together are their need for the same product, and in these cases: toys.

Also, be aware that this part of your sales plan can change dramatically over time as your solutions and strategies evolve, as you will naturally strive—as the company becomes more agile and broader—to continually improve performance and product performance to meet market demands.  

For example.. In the beginning, when your product is emerging and the initial price or price is not stable, your target market segment may come from a certain social or cultural level. Maybe for startups.

However, you may of course need to review your position over time and as your company and its products evolve. Then, for example, individuals from higher social groups can be targeted, or medium-sized companies or even large companies can be targeted.

  • 4) Tools and Resources

Here, you should list all the resources, tools, and software that you use or plan to use in the sale fulfillment process. Even describing in detail the necessity, function and price of each one.

The nice thing about this section is that it details the tools for you and your team to help them do their jobs well. It may also include templates, exercises, applications, and anything related to improving their performance throughout the process; This way you can save time by doing some tasks manually or without training or anything and energy.

  • 5) the internal situation of the market

Now name your competitors. List them in order according to the criteria you are interested in. You may want to rank them from largest to smallest, most similar to you, or vice versa.

Detail how your product is different or similar to theirs in terms of strengths, weaknesses, design and price, and where they are better than yours and vice versa.

You should also list all the prevailing waves in the market, both in terms of  sales generation  mechanisms and features of the product or service itself. How do your competitors benefit and use these mechanisms to their advantage and what results are they getting.

  • 6) Marketing strategy

In this section, describe your rates and any future promotions. What campaigns will you implement to increase customer awareness of you and achieve the largest possible number of buyers  and sales ?

It could be through contests, promotions  , sales  , and discount campaigns, or it could be digital, visual, or other marketing tactics.

  • 7) Targeting and prospecting strategies

Here, you must determine how and according to what metrics  the sales team  will evaluate the leads derived from the marketing strategy you created earlier (in the previous point).

This step relies heavily on a set of criteria you established earlier; So the team can modify them easily and quickly.

In addition, it is necessary to define the tools for  creating sales  and the procedures that the team will rely on when closing deals and communicating with customers - CRM.

  • 8) Implementation plan

Once you have determined your destination from your sales plan , you must determine the means and route to get there. This section summarizes your plan and roadmap for achieving your revenue goals.  

  • Here are some examples of the program:

a) The first goal is to increase your referral rate by 30% in the first quarter.

  • This goal will be achieved - for example -
  • Run sales contests based on encouraging referrals among existing clients.  
  • Increase commission rate by 5% per transaction for each referral.
  • Devise creative ways or means to generate sales through referrals.  

b) Suppose the second goal is to acquire and write 20 advertising slogans for a large company.

That is, the company considers these companies to be its clients.

This objective will be achieved through:

  • Naming and identifying 100 target companies for the sales team . 
  • Two targeted campaigns were launched targeting executives from these companies.
  • Bonuses are determined and awarded to each team that achieves the top 3 client companies.

  • 9) The goal

 Most sales  goals are closely related to profits, for example, if the company makes an annual profit of $60,000.

But you can always set more quantitative goals. For example, accumulating 100 new customers or closing 500 sales. Make sure to make these goals realistic, as mentioned above. By realism, we mean that it fits the capabilities and tools of the team, the company, and even the target market.

That is, how are you going to ask a team of 5 people with average experience to get thousands of businesses and clients on your behalf if you do not have enough funds and resources, or you do not give them the necessary training.

Examples of factors that will govern your achievement of these goals are the price of the product, the nature of your target market, target audience, or general supply requirements.

Accordingly, your goals should be based on the company's level and market position. If you are new to the market, finding and targeting new businesses or customers may be more reasonable and appropriate than setting the X sales closing goal. This is because the latter will focus your attention only on chasing deals, while the former will focus on getting real customers and building a relationship with them first.

If you want the truth, you probably need more than one target. You should focus on the most important ones, then sort the rest according to the highest priority, and then the least important ones.

An important step here is to set a schedule for each of them. Time limits help you evaluate and measure your performance without pressure or procrastination.

If your company has been around for a long time, you can also benefit from reports for previous years and months. For example, your goal may be to raise $15,000 in the first quarter, but - based on your observations from the previous year - you know that January and February will be slower and less profitable than March.

Based on this observation, make a plan for the coming year as follows:

  • January: 3000.
  • February: 3000
  • March: 9 thousand.

Don't forget to share these goals with your admins to make sure everyone is on the same page as you. You may have to assign and assign tasks to them from the start to avoid business conflicts or accounting errors.

  • 10) Budget

This section includes all fees and costs associated with achieving these  sales goals  , and typically includes the following:

  • Wages and commissions.
  • Practice.
  •  Sales tools and resources .
  • Contest prizes.
  • Travel and transportation expenses.

Even entertainment and event expenses for your team members (they have stressful jobs, so it's okay to thank them in a different way!).

Tips on how to create an effective sales plan

How to Create a Sales Plan (All the Tools and Information You'll Need)

Now that you have an idea of ​​how to outline a sales plan, here are some tips you may need as you develop your  sales plan  to ensure it fits the market, your company's requirements, and even its demand.

1) Boost your program with popular giveaways

When you develop your  sales plan  and present it to investors or team members, you may want to take advantage of popular trends in your target market to ensure that it is implemented effectively and that it fits with the buyer's mindset.

2) Determine the techniques you will use to measure the success of your sales program

You can take this step simply to show your team or investors how to measure the success of the program's performance, and the criteria you will use to evaluate your performance.

3) Back up your plan with data and facts

If you are going to use the budget as part of your plan - and you should - in order to present it to investors or partners, do not forget to support it and provide facts and figures from the company's experience and past performance on the team on the one hand, on the other hand is the target market and audience.

4) Make different plans according to the specialization of each team

Each team in your company has its own goals and functions, and you may need to develop separate detailed plans for each team with different goals based on their terms of reference. A business development team is different from a marketing team, PR team, etc.

5) Make your marketing team extra

Since marketing and sales work hand in hand, this collaboration is critical to the success of a company's sales plan.  

The more marketing data and statistics you know, the more you can use to make your sales efforts a success.

6) Talk to salespeople to understand the challenges they face

You may ignore this in the midst of the many tasks at hand, but it is still essential to be aware of the daily activities of salespeople within your company, be it direct sales, telephone, electronic, etc. Learn about the difficulties and challenges they face, and how you can help address them and make things easier for them.  

7) Comprehensive competitive analysis

It's always important to understand how your competitors are doing and what works and what doesn't, so you can learn how to create a sales plan that promotes successful campaigns and avoids campaigns that don't.

Sales plan templates

Of course, you can write it yourself without a template or template guide, but sometimes it is forgotten. You may forget or overlook an important point or part, thus ruining the whole plan. Or you may focus too much on one point and give it more attention, effort, and time than it deserves.

There are many examples of how a sales plan works that we recommend using to easily develop a sales plan for your business.  

  • 1) The  30-60-90 

The software model is highly dependent on the time frame. It sets three goals:

  • 30 day plan.
  • Another 60-day program.
  • the last 90 days.

You can distribute your goals between these timeframes as you like, for example, closing a certain number of deals, acquiring a certain number of clients, or others.

  • 2) A sales plan compatible with marketing

As we said before,  marketing is the brother of sales  , so  sales  planning is usually parallel and complementary to marketing itself. However, if your company does not coordinate between the two departments, you can create a sales plan that works in parallel with your internal marketing strategy.

The goal of the program is to create profiles or segments of ideal customers and buyer personas, ensuring that marketing messages are aligned with sales efforts . 

  • 3) Strategic sales plan for business development

This program is designed to attract new clients or companies to work with and do business with, including networking with other companies and expanding your PR circle.

  • 4) Market expansion plan

The plan outlines the to-do list and the measurements to gather when expanding into new markets. That is, this type of  sales planning  focuses on targeting a specific market in a new geographic area, which includes determining distribution costs, logistical factors, and even time variances.

  • 5) New product launch sales plan

If you are introducing a new product to the market for the first time, it is essential to know how to develop a sales plan to secure new revenue from this launch.

 Sales planning for new product launches includes  competitive analysis, an aggressive sales strategy, strengthening the brand's position in the target market, and signing the most influential partners among them.

Sales plan templates

Now that you know how to create a sales plan, the next step is to select and fill out the appropriate form for the plan you want to choose.

1) Hubspot Sales Plan Business Template

 The popular Hubspot platform has developed  a sales plan template that outlines the essential elements of any sales plan.

The beauty of this template is that it walks you through the practical steps of how to create your own business sales plan.

2) BestTemplates Sales Plan Business Template

Organizing your strategy and goals into your sales plan will enable you and your team to stick to the goals you set.

The form is nine pages long, begins with a topic section and then details the remaining aspects, such as requirements creation, implementation, measurement and evaluation. This gives you ample opportunity to develop a coherent sales plan.

3) Asana Sales Plan Template

If you are an Asana project management software user, this template is for you. Include this template in your team workspace to get everyone involved in  your sales strategy . 

In this form, you will be able to track the results and progress of all tasks along the way to achieving your goals.

4) A Sample One Page Sales Plan Template from BestTemplates

A sales plan doesn't have to be hundreds of pages long. If you want to squeeze your sales plan down to a page or two, this template is what you're looking for.  

The template packs all of the strategic content into a sales plan, from pipelines and projected expenses, to distribution strategies, to performance metrics - all in a simple, clean interface design.

5) A Sample Online Selling Business Plan Template from Venngage

Known for its great visual options, this template enables you to design your sales plan in an elegant, easy-to-read format. Choose the design that best suits your needs and start creating a sales plan for your project on this interface, which includes everything you need from charts, charts, graphs and even images.

6) A Sample Startup Small Business Sales Business Plan Template

If your business is just starting out, you may not yet have a large sales force, and you may have to develop a strategic sales plan that your future partners and team members can work through and even grow from.

The plan is based on the main sections that help you create a sales plan with easy-to-fill boxes using Google or Microsoft files.

7) Infographic templates for sales planning

If you are a visual person, building a  sales strategy  infographic might work for you. Use this template to show you how to create an engaging sales plan with clear details.

8) From the business model to the sales plan 30-60-90  days 

Tailor your sales plan  to fit your short and long term goals. This template enables you to review tasks related to your sales goals. It enables you to mask your scheduled tasks to ensure the creation of comprehensive, high-performance sales strategies.

Ultimately, there is no one size fits all. Therefore, it is impossible to create a one-size-fits-all sales plan for companies with different goals, sizes, and specializations.

The only way to go wrong with a sales plan is to not touch it once you write it at the beginning of the year, and don't bother implementing and following through on your goals in it.  

By continuing to improve your sales plan , you will ensure that your company generates the revenue you set in the first place!  

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